Arguably because a number of people will pick up the game in the run up to or during the super bowl. I bought my first copy of madden 2 years ago in the run up to the SB as it was also on a deal.
These cards to a lot of us will do nothing. But to those just starting the game pulling such high cards to go with their 70s will give them the initial feelings of team building and how good players stand out compared to golds. Then we get hooked on ultimate team and buy year after year.
Arguably because a number of people will pick up the game in the run up to or during the super bowl. I bought my first copy of madden 2 years ago in the run up to the SB as it was also on a deal.
These cards to a lot of us will do nothing. But to those just starting the game pulling such high cards to go with their 70s will give them the initial feelings of team building and how good players stand out compared to golds. Then we get hooked on ultimate team and buy year after year.
All very clever really.